Humor in the Advertising Business
By:"Fred K. Beard"
Published on 2008 by Rowman & Littlefield
Beard's Humor in the Advertising Business offers a concise yet thorough exploration of how advertising humor works. As one of advertising's most frequently used tactics, humor is an admittedly complicated topic. Supported with dozens of the world's funniest ads, insights from creative strategists and artists, and decades of research, Humor in the Advertising Business surveys the whimsical side of modern advertising. Great as a supplemental text in Advertising Principles, Copywriting, and Advertising Strategy courses.
This Book was ranked 33 by Google Books for keyword Humor & Entertainment.
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